Companies that use Squarespace*
*there are a lot
Trying to decide between Squarespace and another platform for your website? It might be helpful to look at some other companies that use Squarespace. You can have a look at some of the Squarespace sites I have designed for small business clients, and below I have shared some examples of sites I love that are all built on Squarespace.
But before we get stuck into that list - here are some stats on the popularity of Squarespace that you may find surprising:
In 2026, more than 2.96 million active websites around the world are built on Squarespace according to BuiltWith.
If you include inactive websites, that number jumps to almost 4.8 million.
In the UK, 146,473 live websites currently use the platform
Squarespace is the most popular fully-hosted website platform solution in the UK, USA, Canada and Australia
Its share of the fully-hosted market is over 25%
Among the top 10,000 sites by traffic using a hosted solution, Squarespace is also number 1, with almost 5% share (followed by Shopify, Contentful, Medium, Duda, and then Wix)
All in all - a pretty compelling set of stats. And those numbers are only growing. But statistics are one thing; sometimes it helps to see exactly who is using Squarespace - from household names to the kind of independent businesses you might be competing with.
Well-known brands that use Squarespace
Still wondering if Squarespace is trusted by bigger names? Here are some of the most recognisable brands and personalities who have chosen the platform — and what each one tells you about Squarespace's range.
AIRWALK
The iconic skate and streetwear brand has chosen Squarespace for theur ecommerce site. Modern, well-structured, and a good example of how Squarespace handles product-led businesses.
PIXAR
The animation studio's Squarespace presence is clean, editorial, and utterly on-brand. A reminder that even companies with massive in-house tech teams sometimes choose simplicity and elegance over complexity.
SADIE WILLIAMS
The animation studio's Squarespace presence is clean, editorial, and utterly on-brand. A reminder that even companies with massive in-house tech teams sometimes choose simplicity and elegance over complexity.
THE SKATEPARK PROJECT
Tony Hawk's Foundation. This accessible, vibrant, and easy to navigate site is a great example of Squarespace serving a non-profit with a big public profile.
What types of companies use Squarespace?
Squarespace tends to attract a certain kind of business — and that's not a limitation, it's a strength. The platform has a particularly strong following in creative and service-based industries. According to platform research, the top industries using Squarespace include:
Business consulting and services: The largest segment, because Squarespace is ideal for service businesses that need to look credible and be found online, without the overhead of a complex CMS.
Design, photography, and creative services: Squarespace's visual-first approach makes it a natural home for portfolios and studios. Designers who could build anything consistently choose it, which should tell you something.
Health and wellness practitioners: Nutritional therapists, personal trainers, therapists, and coaches make up a significant portion of Squarespace users (my own client base reflects this perfectly.).
Hospitality and food: Restaurants, cafés, and food brands use Squarespace to showcase their personality and drive bookings.
Retail and ecommerce: Squarespace Commerce has matured significantly, and more product-based businesses are choosing it as their platform of choice.
In short: if your business relies on looking good, being found, and presenting a professional front without an IT department, you're in very good company on Squarespace.
Get inspired with these beautiful Squarespace websites
When it comes to an easy-to-maintain website that ticks all boxes in terms of functionality, design and marketing - I think Squarespace is really unbeatable. With the right skills, it enables you to craft impactful, contemporary websites that truly stand out in a crowded online world.
Here are a few businesses that use Squarespace, who’s sites I love.
SITE:
CRAIG WARD
WHAT I LOVE ABOUT IT:
A beautiful visual portfolio. Imagery tells the story on this site. Very shareable content for maximum social amplification.
SITE:
KEYNEST
WHAT I LOVE ABOUT IT:
Simply imagery and memorable branding that explains the business concept perfectly.
SITE:
THE CLIP JOINT
WHAT I LOVE ABOUT IT:
Bold and modern for immediate impact.
Is Squarespace just for small businesses?
Mostly, yes, and that's the point. Research shows that around 91% of Squarespace customers have 1–10 employees. It is fundamentally a platform built for independent professionals, small businesses, and creative founders who want a powerful website without the complexity (or cost) of enterprise-level tools.
That said, larger organisations do use it too - typically for campaign microsites, internal tools, or sub-brands where simplicity and speed matter more than custom development. Names like McKinsey, the NFL, and Progressive all have Squarespace-built presences for specific projects.
But here's what that actually tells you: Squarespace is the smart choice for small businesses, not a compromise. It's not that big companies can't afford something better - it's that for certain jobs, Squarespace is the better choice.
Squarespace vs the alternatives — where it stands
When you're evaluating platforms, it helps to know where Squarespace actually sits in the market. Here's a quick overview:
Market share: Squarespace holds approximately 18% of the CMS market - behind WordPress (around 63%) but ahead of Wix. For fully-hosted, no-code platforms specifically, Squarespace is the market leader in the UK, US, Canada, and Australia.
Who uses it most: The platform skews strongly toward micro-businesses (under 10 employees), creative professionals, and service-based industries. If that describes you, you're in its sweet spot.
Why businesses choose it over alternatives: In my experience designing Squarespace sites for small businesses, the reasons are consistent - it looks better out of the box than WordPress, it's less plugin-dependent than WordPress, it's more design-flexible than Wix, and it has better native SEO tools than many people realise. The trade-off is less customisation than a fully custom-coded site - but for most independent businesses, that trade-off is well worth making. Read more about why I love and recommend Squarespace for independent businesses here,
What should you do next?
If you're weighing up platforms and want an honest view of what Squarespace can do for your specific business - get in touch - I'm happy to give you a straight answer. And if you're ready to see what a well-designed Squarespace site looks like in practice, take a look at my portfolio.
