Squarespace website for a letterpress print business

The brief

The Letterpress Cafe is a small-batch greeting card maker specialising in hand-printed letterpress cards — a craft rooted in texture, tactility, and tradition. The design brief was clear: the site needed to feel as considered as the products. We built a single-page Squarespace experience that lets the photography do the heavy lifting — rich, close-up product shots that communicate quality instantly. The editorial-style layout, restrained typography, and unhurried pacing give visitors space to connect with the brand, while the copy reinforces a sense of personality. Routing the shop through Etsy was a pragmatic decision that kept the customer experience seamless without the overhead of a full ecommerce build, and the result is a site that feels boutique without being precious — exactly right for a maker brand with a loyal, growing audience.

Create a site that feels as handcrafted and considered as the products themselves
Establish a strong brand presence online that could support growth beyond Etsy
Let product photography take centre stage with minimal design interference
Keep the experience simple and easy for the client to manage independently
Custom Squarespace website build
Single-page layout with scrolling product gallery
Etsy store integration for seamless shopping experience
For independent makers and craft businesses, your website needs to do one thing above all else: make people fall in love with what you make before they've even read a word. For letterpress artists, card makers and similar creative businesses, the product is the brand — and every design decision should serve that. A clean, unhurried layout lets beautiful photography breathe, while warm, personality-led copy builds the emotional connection that turns a browser into a buyer. Routing sales through an established platform like Etsy keeps fulfilment familiar and friction-free, while your own site gives you a home that's entirely yours — one that tells the story behind the work in a way a marketplace listing never can.