A Squarespace website for a branding consultant

The brief

Carla had been the Managing Director of a brand and marketing agency in London for years, and was ready to strike out on her own as a branding consultant. She wanted to work with ambitious founder-led businesses, and was keen to come across as someone both seasoned and approachable. For me, this meant we needed to design a site that would lead with authority and warmth in equal measure. The structure is deliberately conversion-focused, moving the visitor through a clear journey: problem, solution, proof, call to action. The headline "Stand out. Be found. And grow your brand." wastes no words, and demonstrates a confidence and directness that carries through every section. The client logo carousel builds immediate credibility. The testimonials are given space to breathe rather than being squeezed into a minimal carousel. The overall aesthetic is clean and professional without being cold - featuring images of Carla to build on that personal touch.

Build a site that positions Carla as a senior, credible brand consultant without feeling distant or corporate.
Clearly articulate her dual offer of consulting and coaching to two distinct audiences.
Show Carla's impressive client roster to establish authority and build trust quickly.
Give prospects a frictionless path to make contact and start a conversation.
Custom Squarespace website build.
Multi-page site architecture with service-specific landing pages.
Keyword research and search engine optimisation.
For independent consultants, your website is often the first chance to demonstrate that you can do for others what you say you can. For brand consultants, business coaches and similar professionals, credibility signals need to land fast: the right client names, the right testimonials, and copy that speaks directly to the problems your ideal client is already losing sleep over. A well-structured site also does the work of qualifying leads before they ever reach out — separating the browsers from the buyers, and ensuring that by the time someone hits contact, they're already halfway convinced.