Email is one of the most effective and cost-efficicent ways for businesses to stay in touch with their customers and reach new audiences, with 90% of consumers checking their email every day. 66% of consumers have made a purchase online as a result of an email marketing message.

Email Marketing Services:

  • Constant Contact
  • Campaign Monitor
  • iContact
  • MailChimp
  • Pinpointe
  • Pure360

Things to consider when choosing a service:

  • Price
  • Design and templates (including mobile responsive)
  • Automation and personalisation options
  • Customer profiling/targeting using segments
  • Do they integrate with other platforms (your website, social media accounts etc.)
  • Tracking and data (which reports are available)
  • Delivery rate, cleanup of old/invalid addresses
  • Support and customer service (will you be able to speak to a human!)

Top Tips:

  • Segment and target your emails to increase conversions
  • Make sure templates look good across all browsers and mobile devices (48% of emails are now opened on mobile devices)
  • Analyse your open and click-through rates to constantly improve your performance
  • Let customers know WHY they should sign up for your newsletter (savings etc.)
  • Make it easy for people to sign up and integrate the sign up form on all your channels (web, social media etc.)
  • Make sure you comply with all rules and regulations (opt-in, opt-out etc.)
  • Minimise unsubscribes by providing great original content
  • Keep your subscriber data clean – removing inactive subscribers from your email list increases your deliverability rate by 3-5%
  • Avoid the temptation to buy email lists – building your list organically will yield better results and reduce your chance of being blacklisted

Learn More:
Find out how Three Sixty Interactive can help your business.