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10 03, 2017

10 Things to Consider When Localising Your Website for a New Market

By |March 10th, 2017|E-commerce strategy, International e-commerce|

If you’re committed to reaching customers in a new market and making sure your brand resonates with them, it’s crucial that you give them a truly customised experience. Simply translating your content into my language doesn’t show me that you ‘get’ me, and failing to recognise my local preferences (whether it’s how I prefer to […]

10 09, 2016

How Online Marketplaces Can Help Your Brand Grow Internationally

By |September 10th, 2016|E-commerce strategy, International e-commerce|

As a Senior Marketing Manager at Amazon UK, I saw firsthand the scale and speed at which UK companies can grow overseas by selling on an established marketplace.

Online marketplaces have been at the centre of the explosive growth in e-commerce around the globe in the last 10 years. It has been predicted that by […]

25 07, 2015

Finding New Business on Global E-Marketplaces

By |July 25th, 2015|E-commerce strategy, International e-commerce|

It is predicted that by 2020, 40% of all global business to consumer e-commerce sales will take place on e-marketplaces. In China and other growing markets, up to 90% of online transactions already take place on marketplaces as opposed to individual brand or retailer websites. Besides Amazon and eBay, which we’re all familiar […]

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